Project Leader


2019 - ’22
Guided development of unified content strategy for high-end distiller by aligning directors of marketing, design, technology, production, hospitality, legal, and sales. Tailored workshops and processes based on needs, environmental constraints, and qualitative research. Project budget: $100k.
2020 - ’21
Coordinated PR campaign in distillery's pivot from spirits to hand sanitizer production during COVID shutdown. Interviewed internal stakeholders to build prioritization guidelines for distribution of 5K gallons / week.
2017 - ’22
Developed strategy for $5K/month SEM spend for premier wedding venue; exceeded target KPIs (conversions, top-of-page rank, CTR, impressions).
2010 - ’22
Led design of dozens of websites with a focus on strategy and collaboration including content development, IA, strategy, UX, and design with budgets ranging from $5K to $20K.

Software Development

Collaborated with company leaders, domain experts, and a four-person engineering team to create an $80k app that fully customized branded assets for a national sales teams.
2020 - ’21
Guided senior leadership through the launch of a $60k spirits eCommerce website for curbside sales, collaborating across departments to deliver business value in the pandemic climate.
2019 - ’22
Aligned marketing, sales, in the development of a custom app that facilitates project management and compliance in the spirits industry. Achieved buy-in on compliance and tailored project management processes for shared services leaders.
2016 - ’22
Synchronized efforts between HR, legal, and senior engineers to ensure requirements were met for a custom, multi-lingual time clock application with a $150K budget. Interviewed domain experts and facilitated joint application development sessions to elaborate workflows. Spearheaded research into pay type and PTO accrual rates with final documentation as a deliverable. Co-created a continuous testing plan with engineers to ensure the app followed labor standards across both California and Nevada, exempt and non-exempt staff, agriculture standards, and union labor standards.
2018 - ’19
Facilitated co-creation of a continuous learning program and custom LMS with senior leaders, domain experts, champions, and engineers. Achieved buy-in across company tracked by engagement metrics.

Business Development

2019 - ’22
Worked with C-level executives to define the investment strategy and ethical guidelines for their nonprofit division. Created a workbook to empower the investment team with knowledge about topics such as climate change and animal welfare vs. rights. Distilled needs into a workbook with standards for project funding. In use since 2019 to facilitate investment strategy.
2013 - ’19
Collaborated with senior leaders and C-level executives to craft identity, business case, and narrative for several startup businesses. These include Bently Heritage Estate Distillery (over 4 years in development for a $100M distillery), the Bently Reserve (a former event and wedding venue in a National Historic Place), and several other ventured in a variety of industries.

Writer & Educator

Content Development

2010 - ’22
Content development for a variety of projects across industries including video/radio, SEM, billboards, PR, web, email, and magazine.
2016 - ’22
Led technical documentation for a variety of projects, including real estate/legal compliance, front-end code style guides, and specialized training.
2016 - ’21
Worked with leadership in marketing, design, and sales to create design and writing style guides for a variety of businesses tanging from commercial real estate to a distillery.
2016 - ’19
Developed tenant handbooks for a commercial property management company that operates over $350MM in commercial assets.
Worked alongside legal, HR, and leadership to develop company handbook for business based in multiple states and operating in a variety of domains.


2015 - ’22
Create in-house training that aligns with client needs and teaches teams how to use tools built for them by developers.
2016 - ’22
Teach writing workshops, strategy development, web design standards, progressive enhancement, critical thinking, frontend webdev, HTML email, SEO/SEM, and content curation.


2016 - ’22
Design, edit, code Sink Review, an annual poetry journal. Site is built using a ruby-based static site generator and focuses on a typographical approach to layout.
2022 - ’22
Volunteer with the Project management Institute Bay Area chapter to organize and facilitate virtual and in-person events that range from guest speakers to stewardship events.
2018 - ’22
Curate local tabletop gaming community in the Bay Area, lead a team to prioritize a culture of inclusivity, education, and self-organization. Assist worldwide leadership in development and publication of technical documentation and training docs.


Project Management Professional #3130172
2003 - ’06
MFA: Sarah Lawrence College
1998 - ’03
BA English: Loyola University Chicago