Strategy

2019 - ’22

Guided development of unified content strategy for high-end distiller by aligning directors of marketing, design, technology, production, hospitality, legal, and sales. Tailored workshops and processes based on needs, environmental constraints, and qualitative research. Project budget: $100k.

2020 - ’21

Coordinated PR campaign in distillery's pivot from spirits to hand sanitizer production during COVID shutdown. Interviewed internal stakeholders to build prioritization guidelines for distribution of 5K gallons / week.

2017 - ’22

Developed strategy for $5K/month SEM spend for premier wedding venue; exceeded target KPIs (conversions, top-of-page rank, CTR, impressions).

2010 - ’22

Led design of dozens of websites with a focus on strategy and collaboration including content development, IA, strategy, UX, and design with budgets ranging from $5K to $20K.

Software Development

2021

Collaborated with company leaders, domain experts, and a four-person engineering team to create an $80k app that fully customized branded assets for a national sales teams.

2020 - ’21

Guided senior leadership through the launch of a $60k spirits eCommerce website for curbside sales, collaborating across departments to deliver business value in the pandemic climate.

2020

Product owner for a $30k budget VR tour of a $100M distillery complex.

2019 - ’22

Aligned marketing, sales, in the development of a custom app that facilitates project management and compliance in the spirits industry. Achieved buy-in on compliance and tailored project management processes for shared services leaders.

2016 - ’22

Synchronized efforts between HR, legal, and senior engineers to ensure requirements were met for a custom, multi-lingual time clock application with a $150K budget. Interviewed domain experts and facilitated joint application development sessions to elaborate workflows. Spearheaded research into pay type and PTO accrual rates with final documentation as a deliverable. Co-created a continuous testing plan with engineers to ensure the app followed labor standards across both California and Nevada, exempt and non-exempt staff, agriculture standards, and union labor standards.

2018 - ’19

Facilitated co-creation of a continuous learning program and custom LMS with senior leaders, domain experts, champions, and engineers. Achieved buy-in across company tracked by engagement metrics.

Business Development

2019 - ’22

Worked with C-level executives to define the investment strategy and ethical guidelines for their nonprofit division. Created a workbook to empower the investment team with knowledge about topics such as climate change and animal welfare vs. rights. Distilled needs into a workbook with standards for project funding. In use since 2019 to facilitate investment strategy.

2013 - ’19

Collaborated with senior leaders and C-level executives to craft identity, business case, and narrative for several startup businesses. These include Bently Heritage Estate Distillery (over 4 years in development for a $100M distillery), the Bently Reserve (a former event and wedding venue in a National Historic Place), and several other ventured in a variety of industries.

Content Development

2010 - ’22

Content development for a variety of projects across industries including video/radio, SEM, billboards, PR, web, email, and magazine.

2016 - ’22

Led technical documentation for a variety of projects, including real estate/legal compliance, front-end code style guides, and specialized training.

2016 - ’21

Worked with leadership in marketing, design, and sales to create design and writing style guides for a variety of businesses tanging from commercial real estate to a distillery.

2016 - ’19

Developed tenant handbooks for a commercial property management company that operates over $350MM in commercial assets.

2014

Worked alongside legal, HR, and leadership to develop company handbook for business based in multiple states and operating in a variety of domains.

Teaching

2015 - ’22

Create in-house training that aligns with client needs and teaches teams how to use tools built for them by developers.

2016 - ’22

Teach writing workshops, strategy development, web design standards, progressive enhancement, critical thinking, frontend webdev, HTML email, SEO/SEM, and content curation.

Volunteer

2016 - ’22

Design, edit, code Sink Review, an annual poetry journal. Site is built using a ruby-based static site generator and focuses on a typographical approach to layout.

2022 - ’22

Volunteer with the Project management Institute Bay Area chapter to organize and facilitate virtual and in-person events that range from guest speakers to stewardship events.

2018 - ’22

Curate local tabletop gaming community in the Bay Area, lead a team to prioritize a culture of inclusivity, education, and self-organization. Assist worldwide leadership in development and publication of technical documentation and training docs.

Education

2021

Project Management Professional #3130172

2003 - ’06

MFA: Sarah Lawrence College

1998 - ’03

BA English: Loyola University Chicago