Established brand guidelines for a national distillery
Responsibilities:
- Research
- Design
- Branding
- Writing
- Editing
- Facilitation
- Negotiation
- Conflict Management
Outcomes:
Unified vision for distillery brand, tying together passionate and diverse stakeholder needs.
Research-based, collaborative brand voice
In a ccooperation with senior leadership, design, and marketing teams, I was instrumental in the creation of brand guidelines for Bently Heritage. The final guide was approved after careful consumer research, competitive analysis, and iterative refinement based on team feedback. Over the next 5 years it was a comprehensive resource for all brand-related decision-making.
As part of this project, we conducted meetings with stakeholders to generate business concepts based on word banks, personas, and positioning.
The final book included:
- Brand Guidelines
- Company History
- Brand DNA
- Copywriting Style
- Brand Communication Pillars
- Logo
- Logo Usage
- Logo Variations
- Logo Misuse
- Typography
- Color Palette
- Photography Style & Elements
- Product Showcase
This document served as a cornerstone for the brand, ensuring consistency and adherence to our core identity across all marketing and promotional efforts. It helped the team succeed on a number of projects, from a virtual tour to product photography and art direction.