Established community support for a four-year project
Responsibilities:
- Stakeholder Management
- PR
- Writing
- Marketing
- Research
Outcomes:
Tangible positive press in the media, coordinated plan at town hall meetings, and a Bill passed in the state of Nevada establishing a new distilled spirits category.
Creating goodwill with a strategic purpose
As the lead writer and strategist for a 4-year, $100MM construction venture for Bently Enterprises, I had helped bring an ambitious startup’s vision to life. Collaborating closely with company executives, leaders, and external firms, we were able to craft a compelling narrative to share with stakeholders.
Central to our strategy was the establishment of an estate grains spirits category in the state of Nevada to facilitate higher production volumes, a crucial part of the business plan given the large scale of the distillery compared to a typical craft operation. This initiative was aimed not only at boosting production capacity but also at driving regional job growth and preserving local history.
News Release Sample
The following sample is taken from an article about the Bill:
Senate Bill 199 pioneered the creation of an "estate distillery" category. As per the stipulations, estate distilleries are required to source 85 percent of their raw materials from within their state, bolstering the local economy. This approach offers them the privilege of a higher production limit than that of other distilleries outlined in Nevada Revised Statutes (NRS).
To garner support for the passing of this Bill, we strategically emphasized the extensive benefits the distillery would bring to the region. Bently hosted events, which I helped publicize fow which I maintained subscriber segments for. They underscored that investment in local grain cultivation would generate a multitude of job opportunities.
In 2017, Bently’s hard-fought campaign paid off with the successful passing of Senate Bill 199, paving the way for a new era of Nevada-based distillery operation.